One way to make your outdoor advertising efforts successful is to choose vinyl banners. Vinyl banners are relatively easy to design and will have a big impression on the viewer if you follow some of the basic design rules. All you need to have is a little imagination and some basic design skills, and you can create a banner that inspires.
Software Matters
If you will be designing the vinyl banner on your own computer, then make sure that you choose a program that does CMYK full color output, not your average office application. This way, you can guarantee that your final product has the design that you are picturing. Most professional printers will use CMYK full color output, so if you have a specific question about the colors, you can talk to your supplier. They may even be able to send out color samples to make your decision process easier.
Keep it Simple
For some people, the larger canvas of a vinyl banner is an invitation to cram in as much information as possible. However, a simple and striking design is much more effective. Stick with two or three basic elements. Generally, these will be a photograph or graphic, a headline, and your company's name, logo or contact information.
Be Bold
Keep in mind that vinyl banners are designed to be viewed from a distance. Because of this, bold and bright colors are much more effective than muted colors or pastels.
Can You Read It?
Vinyl banners are often hung up high or in such a way that they must be read from a distance. Because of this, you should be careful with your font style and size. Make sure that the lettering is large enough to be read from a distance, and avoid difficult script fonts that can be hard to read.
Higher Resolution is Better
While a low resolution image may work fine on smaller items like business cards and brochures, you need a high quality, high resolution image for banners. Remember, the bigger you blow up a picture, the more obvious imperfections are. A low resolution image will look distorted and fuzzy the bigger it gets.
Know the Size You Need
If you are accustomed to working with smaller mediums, it can be very easy to underestimate the size of the vinyl banners. Measure twice and order once - never guess at the size you will need as 99% of the time you will be wrong.
Consider Other Methods of Hanging
If you are going to be hanging your banner on a wall or a fence, then grommets are often the best way to go. However, pole pockets are easier to use and allow for a variety of display options. Contact your banner printer to see what styles of mounting are available and which ones will best meet your needs.
Vinyl banners can advertise your store, your event, your show, or any number of things. Creating an eye-catching vinyl banner is an essential part of making these marketing endeavors more effective.
Friday, June 19, 2009
Marketing with Vinyl Banners
Thursday, June 18, 2009
Retractable Banner Stands
Banner Stands are an attractive and convenient way to showcase products and messages to a target audience. They are usually portable and flexible structures and carry attractive graphics.
One of the popular types of banner stands is the retractable banner stand. Easy to use, retractable banner stands work like a window blind- simply slide up the graphic over a pole and secure it. Retractable banner stands are also called roll up banners.
These banner stands are ideal for trade show displays. Because the printed graphic is stored inside the base, assembling and re-assembling is easy and takes little time. Retractable banner stands take about a minute to set up. All that is required is extending the pole and raising the banner.
Retractable banner stands also protect the printed graphic during transportation as it is secured at the base. Retractable stands like roll up stands exhibit displays and pop-up displays are ideal for exhibitions and trade shows.
There are two types of indoor banner stands – pole and retractable. Of these, the retractable banner stand is the most popular. It is has many advantages. For one, it is easy to use and does not require any training. It does not require any tools to set up. It does not have any bits to loose. The best feature about it is that the graphics are protected in a cassette. However, retractable stands are more expensive than the ordinary pole type. They are heavier than other banner stands. It is also difficult to change the graphics.
Budget roller or retractable banners range from $150 - $300. Banner stand prices include the printing of the full color graphic using digital artwork used by the company.
Retractable banners are a wise choice for exhibitions, trade shows, etc. as they are easy to assemble and costly graphics are protected. They can be setup for a show in a matter of minutes and taken apart and reassembled for the next show.
Wednesday, June 17, 2009
Options: Vinyl Banners
Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a vinyl banner. And even if you have no experience, your supplier can point you in the right direction, or even design your banner for a small charge.
Here are some things to watch for when designing a vinyl banner...
1. Use software that handles CMYK (cyan, magenta, yellow, black) full color output. There are at least three kinds of software you can use:
- Image editors like Photoshop, PhotoPaint, or PhotoImpact
- Page Layout programs like Quarkxpress, Pagemaker, or InDesign
- Illustration programs like Illustrator or CorelDraw
Generally speaking, programs that are designed for consumers or general office applications are not recommended: e.g., Word, Wordperfect, Publisher, Excel, etc. If you have a specific inquiry, don't hesitate to ask your vinyl banners supplier. A good source of information is your contact person at SignArtEtc-Banners.com.
2. Keep your design simple and striking. The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an "identifier" such as your company name, logo, or phone number.
3. Use bright colors. The most striking vinyl banners have lots of bright colors.
4. Design your vinyl banner so it is readable for your target audience. If it is going on a building or beside a road on a fence, or on an outfield fence at a baseball or soccer field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.
5. Make sure your images have sufficient resolution. For some advice on image resolution, see the Vinyl Banners FAQ.
6. Make sure your vinyl banner fits the area where you're going to mount it. Don't guess at the size. Most people who are not familiar with signage will UNDERESTIMATE the required size.
7. Consider alternative methods of mounting your vinyl banner. Grommets are the "default" method of mounting a banner on a wall or fence. But often "pole pockets" are simpler and more efficient.
Tuesday, June 16, 2009
Lynn Lee, Photographer, Goes To Sign Art Etc To Make Her Images 'POP'
What's New, Cool Project of the Month and Sign Art's Sign Tips & Tools.
Every Time.
Our clients tell us they really like our team approach, our creative solutions and our ability to complete their project on time and within budget. They've said we are the best team in the business. Period.
Words of Wisdom...
"I think a hero is an ordinary individual who finds strength to persevere and endure in spite of overwhelming obstacles."
- Christopher Reeve
COOL PROJECTS OF THE MONTH....
Lynn Lee is one of the area's top photographers. She needed several of her pictures printed out 48" tall and mounted on a solid backer to be used as display graphics. Sign Art Etc was able to take her beautiful images and print them to the large size with great color and detail. Lynn was pleased and we like the results so well we have one in our showroom.If you need a photographer to create a work of art for you....give Lynn Lee a call. If you need a photograph or digital image printed to poster size or larger...give the Sign Art team a call at (765-449-1884). PS....I liked Lynn's work so much that she photographed my wedding.
_____
Crestview North is one of the "class" apartment complexes in the area. When they wanted a new look for their signage, they teamed with Sign Art through the design and manufacturing process. A new shape, new colors....and another successful
project. Don't let the picture fool you, the sign is 10 feet wide. With the addition of lights and landscaping, Crestview has a new West side landmark....day or night. We can do the same for you.Banners, Electrical Signs, Commercial Developments, Trade Show Displays, Big Checks, Interior/Exterior Signage....you name it, we can do it.
Sign Art Etc has North Central Indiana's LARGEST sign and graphics showroom. Stop by & let the Sign Art team turn your ideas into reality.
Watch for your project in upcoming newsletters. If you are interested in Large Format Graphics and Displays, Interior or Exterior signage or any other cool or unusual project, check out our website at www.signartetc.com or email us at info@signartetc.com
CREATIVITY.....
RELIABILITY.
EVERY TIME.
In terms of pure cost effectiveness, signs provide remarkable values! When evaluated as part of an overall marketing media mix, signs at the point of sale consistently deliver more market coverage for a lower cost than any other form of advertising - by a wide margin. As the chart indicates, signs not only provide an astoundingly low cost per thousand exposures, but also do so at the very point of sale, where people impressed by the graphic message can respond to it instantly in terms of a purchasing decision.For More Free Tips and Information, Stop by our Showroom at 3861 State Road 26 East -Suite C (International Sports Complex) for your free literature.
Sunday, June 14, 2009
Sign Art Etc Comes Through For Monkey Joe's
Email us at info@signartetc.com or call us at 449-1884,
or toll free at 1-800-799-7436.
One of Lafayette's newest destinations is Monkey Joe's. Located at the same International Sports Center complex as Sign Art, Monkey Joe's is an indoor play center for kids aged 2-12 with exciting inflatable slides, obstacle courses & jumps and party rooms for all occasions. When our newest neighbor needed electrical signage for the front of the building, banners and other cool signs....Sign Art was able to help them out. Remember Monkey Joe's as a cool place to hang out with the kids.....Remember Sign Art Etc as
a cool place for your next sign project.Let the Sign Art team help you with your next electrical sign project. We provide a great combination of superb quality and reasonable price.
Sign Art Etc has North Central Indiana's LARGEST sign and graphics showroom. Stop by & let the Sign Art team turn your ideas into reality. For any type of sign or graphics... banners, electrical signs, trade show displays, event signage, indoor or outdoor signage, projects both large or small.....the Sign Art team would love to assist you.
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